Fractional CMO: The Dynamic Duo Transforming Marketing Strategies
"I'm not hugely familiar with a Fractional CMO. I understand the roles of a CMO and the implications of 'fractional', but I've actually...
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Effie Moss
- May 13
- 1 min
Podcast: Guest Appearance 😊
"I don't use the word "fail" in anything I do .." I spoke to the fabulous Jacob Rudge from "Small Business Advice & Success Stories"...
310
Effie Moss
- Apr 13
- 1 min
Podcast: Guest Appearance 😊
I spoke to the fabulous Christ Peters for "The Consulting Side Gig" Podcast about my progression from head of marketing & CMO roles to...
70
Effie Moss
- Mar 21
- 2 min
Are Fractional CMO's the new way of working?
In recent years, businesses have faced unprecedented challenges in the market. From changing customer needs to increased competition and...
30
Effie Moss
- Mar 21
- 2 min
What is a Fractional CMO?
Marketing is a critical component of any business, regardless of the size or industry. However, many small and medium-sized businesses...
340
Effie Moss
- Feb 5
- 3 min
What is Affiliate Marketing and how can it help my business grow?
Affiliate marketing is a performance-based marketing strategy that allows businesses to collaborate with affiliates, who promote their...
110
Effie Moss
- Feb 5
- 3 min
5 different ways you can use Lead Generation in a B2C business
Lead generation is an important part of a b2c business. It involves attracting potential customers and converting them into paying...
280
Effie Moss
- Feb 5
- 2 min
Is Scraping data from platforms, such as Instagram or Facebook GDPR compliant?
In the digital age, data is king. Businesses rely on the information they gather to make informed decisions, increase sales, and improve...
80
Effie Moss
- Feb 5
- 2 min
Is scraping your competitors customer information ethical?
In today's competitive business world, companies are always looking for ways to gain an advantage over their rivals. One approach that...
50
Effie Moss
- Feb 5
- 2 min
3 Important steps to consider when ethically scraping data
Data scraping is a valuable tool for small businesses looking to collect competitor and customer information for their marketing efforts....
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Effie Moss
- Feb 5
- 3 min
What is Influencer Marketing and is it effective?
Influencer marketing is a growing trend in the world of advertising and is becoming increasingly popular among businesses of all sizes....
20
Effie Moss
- Feb 5
- 2 min
What is Social Selling and should I use it?
In today's digital age, social media has become an integral part of our lives. People use social media to stay connected with friends and...
10
Effie Moss
- Feb 5
- 1 min
10 Unique ideas to include in a Newsletter
Newsletters are a great way for businesses to keep in touch with their customers, update them on recent developments, and promote new...
20
Effie Moss
- Feb 5
- 2 min
26 Instagram Content Ideas for a Product Business
Instagram has become a powerful platform for businesses to showcase their products and connect with their target audience. Whether you're...
50
Effie Moss
- Feb 5
- 2 min
20 Unique Content Ideas a Service business can use on LinkedIn
I wanted to create super helpful blog post :) We are often asked about LinkedIn and how to use it to grow a business and attract more...
180
Effie Moss
- Feb 5
- 2 min
Navigating the Marketing differences between B2B and B2C Businesses
Marketing strategies are crucial to the success of any business, but the approach that works best for a B2B (business-to-business)...
50
Effie Moss
- Feb 5
- 2 min
10 Marketing Techniques a Small Business can use to attract more customers
As a small business owner, it can be challenging to attract new customers and grow your business. However, with the right marketing...
20
Effie Moss
- Feb 5
- 2 min
In addition to Instagram, what other ways can a small business grow their customer base
Growing a customer base is essential for the success of any small business, and with the popularity of social media, many companies have...
20
Effie Moss
- Feb 5
- 2 min
How can Lead Generation help my business?
Lead generation is a marketing strategy that focuses on capturing potential customer information, such as names and email addresses, with...
30
Effie Moss
- Feb 5
- 3 min
Is there a place for Cold Email Outreach and Data Collection in Your Business?
Cold email outreach and data collection are two important strategies that can help businesses connect with potential customers and gather...
10
Effie Moss
- Feb 5
- 3 min
8 Essential Elements Your Website Must Have to Convert Traffic into Sales
As a business owner, having a website or some type of landing page / funnel is pretty important. It's the first point of contact with...
20
Effie Moss
- Feb 4
- 3 min
10 Ways to Utilise a Marketing Agency for Business Growth
Marketing is an essential component for both business growth and success. However when it comes to Marketing, we seem to turn ourselves...
10
Effie Moss
- Feb 3
- 3 min
Done for You vs. Done with You: What's the Difference and which is the right fit for your business?
When deciding how best to work with others to support you in your business, there are two popular approaches which spring to mind. These...
370
Effie Moss
- Feb 2
- 2 min
10 different ways to nurture a cold audience via email:
Cold email outreach is a powerful marketing strategy that can help businesses reach new customers and drive growth. However, simply...
30
Helpful Blogs + Podcasts
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