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Are Fractional CMO's the new way of working?



In recent years, businesses have faced unprecedented challenges in the market. From changing customer needs to increased competition and digital disruption, companies have had to adapt quickly to stay ahead of the curve. In this rapidly changing landscape, the role of a Chief Marketing Officer (CMO) has become more critical than ever before. However, not every growing business can afford a full-time CMO. Overtime the need for a Fractional (Part time) CMO has grown, bringing with it a new flexible way of working.


A fractional CMO is a part-time or project-based marketing executive who brings their expertise to organisations for a specific period. Fractional CMOs work with companies on a contract basis and help them to achieve their marketing goals. These executives are highly skilled and experienced professionals who can guide a company's marketing strategy and ensure its success. At Boost Agency, we have a combined 100+ years of Marketing experience 😊


Fractional CMOs are becoming increasingly popular, especially among small and medium-sized enterprises (SMEs). SMEs often lack the resources to hire a full-time CMO, making fractional CMOs a viable alternative. By engaging a fractional CMO, businesses can access high-level marketing expertise without the expense of a full-time executive.


One of the key benefits of a fractional CMO is their flexibility. Unlike full-time CMOs, fractional CMOs work on a project basis, which means they can be engaged for a specific period to help the company achieve its goals. This makes them a cost-effective solution for businesses that require marketing expertise on a short-term basis.


Another advantage of fractional CMOs is their breadth of experience. Fractional CMOs typically have experience working with a variety of companies in different industries. This gives them a broad perspective on marketing trends and strategies, which they can bring to bear on their clients' projects.


Fractional CMOs can also provide a fresh perspective on a company's marketing strategy. Because they are not tied to the company on a full-time basis, they can approach marketing challenges with an objective viewpoint. This can be invaluable for companies that may be struggling to break through in a crowded market.


Finally, fractional CMOs can help companies build their internal marketing capabilities. By working alongside a fractional CMO, the company's internal marketing team can learn new skills and techniques, which they can use to develop their marketing strategy in the future.


As businesses constantly evolve the need for a fractional CMO is increasing and we are noticing that the service is becoming the new way of working for companies that require marketing expertise but cannot afford a full-time CMO. These executives provide flexibility, experience, and a fresh perspective that can help companies achieve their marketing goals. If you are an SME looking for marketing expertise, engaging a fractional CMO may be the solution you need.


If you have any questions or would like to understand if a Fractional CMO would be the right fit for your business, please do reach out and let us know 😊

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