I spoke to the fabulous Christ Peters for "The Consulting Side Gig" Podcast about my progression from head of marketing & CMO roles to owning her fractional CMO agency.
Key things I would love for you to take away:
|> The importance of the network effect. I reiterated the importance of organic relationship building and how that helps grow my businesses.
|> Building a toolbag jam packed with alternative experiences, and how that can enable you to dip in and out of different business challenges.
|> Focus on scalable impact.
|> Differentiating yourself with a fun brand, can help attract the clients you want to work with.
|> Go against the grain. I avoids templates and “best practices” when I conducts my own organic and outreach strategy.
I really hope you enjoy the episode 😊 Please feel free to reach out to me if you have any questions or comment just below and let me know which parts of the podcast resonated with you.
Listen to the Podcast here